Head of Conversion Services (CRO) - Fresh Egg


Closing date: 02/10/2017

Fresh Egg has built an enviable reputation for web design and digital marketing success over the last 17 years, thanks to our in-house team of curious and creative digital marketers. Our joined-up approach is delivered by multi-disciplinary project and campaign teams, each including specialists in insight and analytics, strategy and planning, organic and paid search, social, content, mobile and web design and development.

Job Description:

We are looking for a Head of conversion services to run our CRO offering.

Our team need someone with real practical experience, someone who has been there and done the hands on work, because while text books are great there’s no substitute for the real thing. You’ll need to have a passion for delivering exceptional experiences to users, but you’ll also appreciate the value of using data to support your ideas and in proving their success via split testing.

The team are looking for someone to continue developing the service offering in line with ongoing advances. Someone who can keep them united and motivated and who knows how to integrate with the other services across the business, making the most of the resources within the business.

You’ll work WITH our clients (not for them) to analyse, understand and solve conversion problems and opportunities. You’ll then conceptualise solutions, test them, and report how awesome your ideas proved to be.

We’re looking for a visionary. Someone who can instinctively see a trendsetting path to take the discipline down, ensuring the team are an integral part of the journey.

We’re also looking for a doer. Someone who isn’t scared to experiment, fail, or accept there will always be something new to learn. You don’t see blockers where others might, you just see opportunities to innovate around them.

Skills Range:


• Responsible for the development and implementation of the strategy for the CRO service, in line with our company goals
• Line management for the team members
• Motivating the team and helping them drive together to achieve key deliverables


Conversion services strategy:

• Work closely with clients to build up an accurate picture of target audience demographics
• Use in-depth knowledge of target audience groups and their motivations/fears to construct optimised journeys from first touch point to conversion, and beyond
• Pool results from research you’ve conducted to construct informed and high-quality hypotheses that suggest solutions to remove specific blockers and/or enhance persuasive signals
• Conceptualise and design (wireframe or rough mock-up) proposed solutions that meet the criteria of the hypotheses, taking additional input from clients and internal Fresh Egg teams where relevant


Analytical and technical:

• Review various quantitative data sources such as site analytics data and heat maps to help identify where customers are running into usability or conversion blockers at various stages of their journey
• Review qualitative data sources such as results from user-testing and visitor surveys, as well as manual (heuristic) reviews, to help build a picture of what the usability or conversion blockers are for users.
• Prioritise hypotheses that are to be split tested by scoring them against various criteria in order to test and find changes that deliver the best ROI in the shortest time frame
• Set up robust split tests using a testing platform such as Optimizely or VWO and carry out quality assurance on any proposed solutions before releasing them into a live environment
• Monitor the progress of tests, interpret their results and draw additional critical insight from them by analysing the deeper segment data once tests have completed
• Use ingenuity and experience to work around complex testing blockers


KPIs and reports:

• Report to clients and internal Fresh Egg stake-holders on the progress and results of experiments (including actionable insights) in person or via conference calls
• Provide clients with accurate and understandable reports showing their conversion improvements and return on investment
• Contribute to the continual development of client reporting methodologies to ensure maximum efficiency, accuracy and value


Client focus:

• Demonstrate commercial awareness to leverage the most relevant methodology for the client’s specific objectives
• Maintain and develop client relationships to meet/exceed KPI targets
• Support the commercial team in preparing for client pitches and requests for proposals (RFPs)
• Provide continuous mentoring, tuition and guidance to colleagues and clients.
• Prepare and provide training, presentations and workshops for clients and/or colleagues as required

Person Specification:


• Experience working in conversion at a senior level (2+ years), delivering impressive return on investment for clients
• Proven experience in consistently delivering exceptional conversion performance improvements for ecommerce and non-ecommerce businesses
• Experience in working with businesses of various sizes, including national or international
• Working knowledge of Google Analytics
• Data analysis and data manipulation skills, including MS Excel
• Background in applying cognitive, social and situational theory into practice to inform web property usability and design
• Experience of various qualitative data capture techniques, such as user testing, site surveys, stakeholder interviews etc.
• Experience of creating innovative and elegant solutions to conversion issues or opportunities on web properties
• Knowledge of a range of testing platforms and proven examples of using them at an advanced level to run conversion tests
• Experience in interpreting conversion test results and using them to make sound recommendations for improving the performance of web properties.
• Experience in presenting pitches/proposals and reports to internal team and clients at all levels of seniority



• Knowledge of segmentation and personalisation principles and how they can be applied to web properties to improve UX and conversion
• Experience in mentoring junior staff in CRO principles to improve their ability



• Skill with HTML, CSS, JavaScript and jQuery would be a plus, but not essential

Key Area: Design/Creative 27-1024.00Design/Creative
Attendance: Full-Time
Additional Information:

Fresh Egg is a top 100 digital agency. We aim to work on an integrated basis, with our services complementing each other to enable our clients to reach their full potential. Our founders (brother and sister and best friend) are our rocks. They’re involved in every aspect of the business and their love for the company is infectious. They keep us stable and strong, plus they’ve a wealth of experience to share.

We’re not in the centre of Brighton, which means you get a lot of other positives. You can head down to the beach at lunchtime for example and not have to fight off a hen or stag do for a spot. You might still get flocks of seagulls, but without the flocks of hipsters, and our Friday night drinks won’t bankrupt you.
We don’t do office politics. We have a mutual respect for one another’s abilities and share a common goal. Once you’re part of our family we work hard to reward and hold on to you.

We have a focus on integration and are keen to continue this by cross training within the organisation.

Salary: We are aware of how much talent costs in this industry. Salaries are negotiable dependent on experience.

Check out the video for our office: http://www.youtube.com/watch?v=SSM1GQ1B7tY&feature=related

• An amazing office to work in
• Excellent training and personal development
• Access to industry events
• Use of our commercial grade in-office gym
• Access to the ‘Cycle to Work’ scheme
• Christmas parties that are worth shouting about
• Use of a well-stocked Friday afternoon beer fridge
• Full use of our games area with Xbox and PS3, as well as a ping pong table and dartboard
• Help with travel costs
• Company sick pay, death in service benefit and critical illness cover
• Access our full benefits booklet on our website - http://www.freshegg.co.uk/m/0/fresh-egg-employment-benefits-booklet-2017.pdf

Most importantly

We will give you the opportunity to work with some of the brightest minds in the industry. Develop your career within our fast-growing digital marketing agency.


No agencies please

Please mention that you found this job on the Wired Sussex website


Email this job to a friend

Make sure you’re not missing out on other opportunities by registering for Job Alerts and uploading your CV.

For tips on how to secure your dream job see our Careers Advice page.


You may also like

Digital Jnr/Account Executive
Artist Agent
Agency Rush,
Brighton and Hove
Software Tester - 6 Month Contract
Brighton and Hove
Senior Artworker
Digital Product Manager
Friday Media Group,
Database Administrator DBA
Friday Media Group,
Sayers Common, Brighton
Junior Data Analyst
Experiment builder
Brighton and Hove
Top of the page for: Wired Sussex