Marketing Exec D2C - OneFamily

Brighton and Hove

Closing date: 02/11/2017

At OneFamily we’re passionate about families. That’s why we’ve created award-winning financial products that can help meet the demands of a modern family life. With nearly 2 million members, we understand the aspirations of families alongside the financial pressures they face, whether that’s helping children get on the property ladder or trying to fund a secure retirement.


Through the OneFamily Foundation, we also aim to make a real and lasting difference to the lives of our members and their families, awarding Personal Grants and Community Awards. Discover the amazing stories and people we’ve helped by visiting the OneFamily Foundation page http://www.onefamily.com/your-foundation/


We think OneFamily is a great place to work, and doing the right thing for our customers, employees and wider society is already part of our culture. We’re always looking for talented people to join so if you are interested then please apply below.

 

Job Description:

Purpose of the role:

OneFamily is a customer-owned business that puts its customers first. Working with the Marketing and the Commercial teams, you will be responsible for the delivery and measurement of integrated sales and marketing campaigns for the direct to consumer audience.
You will be an excellent communicator with experience of delivering integrated campaigns that maximise sales and revenue. You will be a strong planner and have a commercial outlook, and you’ll always keep the customer at the heart of everything you do.
Key accountabilities:

• To deliver the integrated marketing and communications plan ensuring that it is designed to deliver against its sales and financial objectives

• To implement campaigns and communication activities within agreed timescales and budgets across all media types; make web copy changes as appropriate via the relevant CMS

• Collate, report and analyse campaign performance / other management information against agreed KPIs and make recommendations for performance improvements across all media types

• Collate, report and analyse product, market and customer insight to support the development of marketing plans where such information already exists

• Work with key stakeholders across the business to maximise all marketing and sales activities/opportunities; suggest alternative strategies where these are not effective

• Support the wider Marketing Department by working cross functionally and making recommendations to improve the effectiveness and efficiency of campaigns, processes and procedures

• Monitoring and analysing key information (such as campaign performance/market research and customer behaviours) to understand activity performance. To leverage competitor behaviour and the external environment to inform and shape the plan.

 
Skills Range:

• At least 2 years or more proven skills in a marketing role, successfully managing on and offline campaigns

• Solid understanding of marketing principles, strategy and best practice

• Good understanding of the key customer metrics.

 
Person Specification:

Person Specification:
• Outstanding communication skills
• Results oriented
• Drive and proactivity – looking forward and taking early corrective actions, when required
• Ability to work within the requirements of a regulated financial environment
• Deadline driven – working to schedule and budget
• Ability to write compelling briefs
• Excellent analytical skills – ability to distil and interpret results
• Creative/Entrepreneurial
• Flexible.

 
Key Area: Marketing/PR 13-1161.00Marketing/PR
Salary: £25,000-£28,000
Attendance: Full-Time
 
Additional Information:

Benefits we offer:

Competitive salaries

Relaxed dress code

25 days paid holiday, plus bank holidays

Generous bonus scheme

Excellent voluntary benefits scheme

Healthcare

Pension contributions

Enhanced maternity, paternity and adoption leave

Staff Introduction scheme

Life Assurance

Reward & Recognition schemes

Leadership programmes

 
 

No agencies please

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