Paid Search (PPC) Manager - iCrossing

Brighton and Hove

Closing date: 09/05/2019

iCrossing is a marketing agency for the modern world. And by modern world, we mean a C2B world. As we all know, the consumer is in control. And as consumers lead, brands must follow. Today, success means planning around people, not products.

iCrossing helps brands unleash their potential in this C2B world. We create brand stories and user experiences that deliver superior business results. We offer a service bundle ideally suited for the modern marketer—an innovative blend of performance marketing, insights-driven strategy, impactful creative, and powerful technology.

Our origin in performance media means we love data and we understand user intent. Data and search behaviour drive almost everything we do—whether it’s searching for a breakthrough insight, making quantum leaps in our technology, or creating content that forges a deeper connection with your brand.

iCrossing’s ownership also sets us apart—and delivers significant benefits to our client partners. We are owned by Hearst, the world’s largest independent media, entertainment and content company. As we create marketing solutions for our clients, we use Hearst’s quality content, rich data, powerful platforms, and deep category expertise.

For more information, please visit or contact us at

Job Description:

 The Role

iCrossing are looking for an experienced Paid Search (PPC) Manager to create advanced PPC strategies that will be tailored for our clients' needs. Your core competence will be in understanding the dynamic PPC landscape and knowing how to form a PPC strategy to maximise client results, creating and briefing a pipeline of PPC tasks to develop an account with fresh ideas and thinking.

This role will focus on two of our largest clients, with whom we have long-standing relationships with and so will suit someone who has experience managing PPC strategy for consumer brands and can also take a holistic view of performance marketing, not just think from a paid search perspective. This is an exciting opportunity to work with outstanding clients in an award-wining agency.

The key responsibilities of a Paid Search (PPC) Manager include, but are not limited to:

  • Creating enterprise level PPC strategies for our clients to deliver against client objectives
  • Keeping up to date with search news and sharing opinions on industry developments within the team and with clients, providing your viewpoint of changes
  • Mentoring your analysts to ensure that they develop a wealth of experience within PPC, Paid Media and Search
  • Providing top level insights to clients on current performance and areas to grow in the future
  • Working on-site with clients to build trust and relationships with PPC managers client side
  • Working with Paid Media experts and a SEO counterpart internally or at a third-party agency to deliver parity across Paid Media channels and drive Total Search results for our clients
Skills Range:

The key skills and qualities of a Paid Search (PPC) Manager:

  • At least 3 to 4 years’ experience of delivering PPC strategy for clients, ideally with line management responsibility; and experience managing large budgets for enterprise clients
  • Must be an expert across bid management tools (ideally SA360/DoubleClick), AdWords certified and must have a strong grasp of PPC tools and analytics packages
  • Strong leadership, strategic and problem-solving skills, being flexible in approach and always searching for new solutions and techniques
  • Proven team leader who can mentor, assist and develop the analysts within their team
  • An expert in advanced keyword research techniques to broaden client generic campaigns
Person Specification:

Achiever – you are passionate and driven to achieve something every day. Your high energy and are always ready for a new challenge.
Analytical – people strong in the Analytical theme search for reason and causes. They can think about all factors that might affect a situation

Learner – you love to learn. The subject matter that interests you most will be determined by your other themes and experiences, but whatever the subject, you will always be drawn to the process of learning. The process, more than the content or the result, is especially exciting for you. You are energized by the steady and deliberate journey from ignorance to competence.

Communication – you like to explain, to describe, to host, to speak in public and to write. You bring ideas to life, to energise them, make them exciting and vivid. People listen to you.

Maximiser - Excellence, not average, is your measure. Taking something from below average to slightly above average takes a great deal of effort and in your opinion, is not very rewarding. Transforming something strong into something superb takes just as much effort but is much more thrilling.

Restorative – you love to solve problems, you are energised by it. You enjoy bringing things back to life. You fix, resuscitate, re-kindle vitality in whatever is broken.


Attendance: Full-Time

No agencies please

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