PPC Specialist - Travelopia


Closing date: 21/12/2018

Operating across the globe including Europe, Australia, North America and Canada, Travelopia is passionate about being the best and we pride ourselves on the unique and diverse range of holiday experiences we offer our customers.

Travelopia is a pioneer in the specialist travel sector, with a portfolio of 50+ independently operated brands, many award winning, most of which are leaders in their sector. Sailing holidays, safaris, adventure holidays, sports tours, Arctic expeditions – our brands are as diverse as they are exciting, creating unforgettable experiences for customers across the world.

Job Description:

We are looking for a PPC specialist to be responsible for the hands on management of our award winning, luxury Tailormade brands (Hayes & Jarvis, Sovereign, Austravel, Citalia). You will develop and grow the existing Paid Search business and develop and execute strategies that support our business objectives. This is an exciting opportunity for a talented and entrepreneurial professional to develop and execute our online Paid Media strategy to deliver stretching business objectives. There will also be a chance to develop your knowledge and experience in other disciplines with the support of the team, so this really is a good development opportunity for you.

PPC is a key marketing channel and the team is fully integrated with the business, so not only will you be managing the Google and Bing accounts, you will be working closely with our marketing, call center, product and commercial teams.

You will also have responsibility for the management of our Media agency, who have responsibility for other online paid media such as Paid Social and Display advertising. We have ambitious growth plans and this role is vital for successfully driving these plans.

You will be entrepreneurial, have excellent analytical skills and an ability to turn analysis into insight and into action. You enjoy working as part of a wider marketing team and delivering on overall group marketing objectives, as well as being able to work independently.

This vacancy also comes with possible opportunities to travel to our fabulous destinations on familiarisation trips to apply now!

What you will be doing:

You will be responsible for the development of our Paid Search programme and the management of our online agency to deliver effective and efficient Paid Social and Programmatic Display activity. You will work closely with the Senior PPC Specialist, Head of E-Commerce and the wider marketing team to ensure that our PPC strategy and execution deliver to the wider Tailormade marketing team and commercial objectives. You will lead regular updates with our agency support partners to ensure that our marketing spend is optimised to best effect and report on the effectiveness of all PPC and other online paid channels and develop a constant test / learn programme designed to improve effectiveness and efficiency. You will be responsible for management of one direct report whom you will mentor and develop into a PPC specialist. You will also:

- Deliver a strategy across PPC designed to achieve business objectives – this to include Paid Media strategies and executions and technical suite
- Assist managing our agency partners to deliver to business objectives with constant demand for delivery of improvements in metrics
- Deliver an efficient and ever-improving return from PPC, increasing both numbers and efficiency
- Deliver high quality marketing campaigns designed to attract new customers
- Build marketing campaigns designed to enhance brand metrics as agreed
- Assist with building long-term strategy designed to deliver business objectives across all channels creating a seamless journey for the customer
- Deliver high quality tactical marketing campaigns in line with agreed marketing strategies
- Deliver test frameworks to constantly improve our activities
- Report on the effectiveness of PPC and other paid media
- Collaborate across the business with sales and trade teams to ensure cross-functional campaigns
- Keep current with new market trends and changes for ecommerce to ensure expertise, experience and best practice is shared across Travelopia

Skills Range:

What we are looking for:

- An in-depth understanding of PPC, Paid Social and Display accounts and their management
- Experience of other online paid media preferred
- A highly analytical individual able to deliver business benefit from analysis
- Agency management experience preferred
- An excellent eye for detail
- A highly flexible, positive and resilient attitude with the ability to be innovative and collaborate
- Excellent stakeholder management skills.
- An ability to deliver quality to time, budget & expectation across multiple initiatives simultaneously
- Excellent verbal and written communication skills
- A self-starter
- Good team player

Key Area: SEO/Pay Per Click 15-1199.10SEO/Pay Per Click
Attendance: Full-Time
Additional Information:

Working with us:

Join us and in return you'll be rewarded with:

- Possible familiarisation trips to our amazing destinations
- A competitive salary
- Various employee discounts and offers
- Contributory Pension scheme
- Career progression opportunities
- Cycle to work scheme

Please note that for all benefits, details were accurate as at the date of publication. Any changes will be notified to you upon your start with the Company.


No agencies please

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