SEO and Per Pay Click (PPC) Coordinator - The Marketing Eye

Uckfield

Closing date: 09/01/2018

We are a uniquely experienced marketing company and PR agency, specialising in financial services, professional services and business-to-business marketing.

Job Description:

What does the role entail?

We’re recruiting for a new role that’s entirely focused on increasing the visibility of our clients’ businesses through organic and paid search and display advertising.

Our clients are predominantly within the financial services sector and are often new or challenger brands.

What are the must haves/nice to haves?

You must be focused on meeting and exceeding the objectives for each individual client – everything else is secondary.

You need to be proficient in on and off-page activity for all relevant search engines and pay-per-click platforms, programmatic, video, display and native marketing – and be up-to-date with the latest technical developments.

We expect you to be thorough in everything you do – understand the context for a client’s results, what’s actually happened, why it’s happened, and what we’re going to do next.

We expect you to be tenacious, have a great eye for detail, be able to articulate sometimes complex issues, and be confident enough to challenge our current processes and thinking.

We offer you the challenge you’d expect from any marketing agency – and more. We love it when our clients present us with complex problems as it enhances our own development and ability to offer an even better service.

You will be able to manage a project from start to finish, establishing and meeting timelines and key milestones.

About The Marketing Eye

The Marketing Eye is the UK’s foremost marketing agency supporting leading players in the alternative finance, fintech and insurtech industries. We specialise in helping our clients achieve growth in their sales and revenue. We do this through our understanding of their business and their sector, and in turn creating and strategically distributing personalised content through digital channels to drive business through the sales funnel. Measurement and return on investment feature strongly in the strategies that we create.

Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process.

 
Skills Range:

Excellent spoken and written communication skillsThe ability to 'sell' your ideas with sound reasoning and evidenceGood organisation and planning skillsCreative thinkingThe ability to work well as part of a teamDrive, motivation and enthusiasmThe ability to work under pressure and to deadlines

Attention to detail

 
Person Specification:

1. Role Title: Search Marketing Coordinator


2. Reports to: Technical Director

3. Role Purpose and Principal Activities

The role exists to ensure the increasing visibility of client websites in their target market’s search results and online browsing activity by ensuring that organic search, paid search and display activity combine to generate relevant traffic according to our clients aims and objectives. The principal target market is Financial Services and FinTech businesses, initially in the UK and ultimately worldwide. The jobholder will achieve their objectives though their own efforts and by directing and supporting the effort of others.

4. Scope and Dimensions

The jobholder will sit within the Technical Team and report to the Technical Director.

The role centres around creating and managing on- and off-page activity which can be shown to correlate with and cause increased visibility in paid and organic search. Additionally, search and display activity will combine with other digital activity such as video and native marketing to deliver content that produces a clear return on investment, both on its own and as part of the wider marketing mix for our clients.

The role requires an innate desire to keep up to date with the latest possibilities in paid and organic search marketing, and their wider application within digital marketing.

The jobholder will occasionally be required to travel to client premises anywhere in the UK, although currently this is predominantly in London and the South East.

5. Accountabilities and Responsibilities

a) Liaise and agree milestones and targets with the Technical Director and/or other members of the team
b) Define intermediate actions to achieve milestones and targets
c) Report regularly to the Technical Director and/or other members of the team to assess efficiency in hitting agreed targets
d) Be the centre of knowledge or all organic search, paid search and paid display activity for our clients and our own website
e) Support the Client Partners and Management Team through their daily interactions with their clients
f) Use our preferred project management software to update projects and milestones in real time
g) Continually investigate changes and advances in marketing technology and methods.
h) Continually undertake personal development activities to secure own ability to discuss with clients and staff about the latest techniques and approaches to marketing in the Company’s chosen market niches.
i) Work on specific portfolios and pick up additional tasks and projects as may be necessary from time to time and that are within the jobholder’s competence.

6. Competencies and Behaviours

The job-specific competencies and behaviours are as follows:

Projects Competencies
a) Be able to take a project comprising a range of organic search and paid activities and break this down to comprise assignable sub-projects;
b) Be able to scope and define relevant sub-projects that have clear objectives, timelines and responsibilities.

Domain Competencies
a) Be proficient in on- and off-page activity for all relevant search engines and pay-per-click platforms, programmatic, video, display and native marketing.
b) Have clear knowledge and ability in delivering search audits to define areas of improvement for a client’s online presence
c) Be able to analyse a client’s business and choose appropriate organic search-related activities to meet required client outcomes;
d) Be able to empathise with sales and marketing decision makers in client businesses;
e) Be able to help support and analyse a request for proposal from a client and develop it into a winning bid;
f) Be able to maintain a portfolio of clients.

Behaviours
a) Exhibit perseverance and tenacity in achieving personal and team goals;
b) Show proactivity, gaining agreement for action and implementing change;
c) Exhibit strong self-belief with a high focus of control and high self-esteem;
d) Have a desire for personal accomplishment, learning, and development;
e) Be conscientious, open to new ideas and new people.

7. Relationships with Others

Interact daily, both face-to-face and electronically, with clients, colleagues and suppliers to monitor progress of initiatives, opportunities and projects.
Share knowledge internally for the purposes of training and improved understanding across the business.

 

 
Key Area: Marketing/PR 13-1161.00Marketing/PR
Salary: £25,000
Attendance: Full-Time
 
Additional Information:

8. Work Context and Environment

The jobholder will manage their own work and time whilst also supporting the Technical Director, other Marketing Coordinators, the Managing Director and other staff. The jobholder will travel out to meet clients and suppliers or sub-contractors from time-to-time with colleagues. Travel will mostly be within the UK. The Marketing Eye’s operational centre is in Uckfield, East Sussex.

9. Role Holder Characteristics

Qualifications likely held by someone who will excel:
Degree level qualification or equivalent in marketing or in mathematics, statistics or in another numeric subject. Qualification by experience is acceptable, though successful candidates will demonstrate degree-equivalent understanding.
Post-graduate qualification in marketing or equivalent continuous professional development in marketing.
Reasoning abilities and personality of someone who will excel:

The jobholder is likely to have above average verbal, numerical and abstract reasoning.


They are likely to be confident, assertive, somewhat creative and imaginative, and above all, open to change.

Experience likely held by someone who will excel:

Proven experience in achieving stretching objectives in delivering organic search marketing activities.

Proven experience in clearly communicating marketing activities and results with clients or internally.

Background can be client-side, agency side, or a mixture of both.

 
 

No agencies please

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