Web Analytics Manager - Net Natives

Brighton and Hove

Closing date: 09/03/2018

Net Natives is Europe's largest and most successful digital agency for domestic and international student marketing and the largest digital agency for fostering and adoption marketing. We get students into education and take kids out of care through our campaigns.

Since 2008, we've blended strategic understanding, data science and digital expertise with proprietary marketing technologies to create engaging experiences that deliver clear, measurable outcomes for our happy clients. We are more than 80 Natives strong, with offices in Brighton, Portsmouth, New York and Melbourne. In 2016, we created and ran digital advertising campaigns in over 100 countries, for clients from 15 nations

Job Description:

The Web Analytics Manager will be responsible for directly managing web analytics staff and developing Net Natives Website Analytics offering including developing new Analytics services. The web analytics manager will also have responsibility for planning and implementing complex Web Analytics projects for clients. The Web Analytics Manager will have excellent working knowledge of analytics platforms including Google Analytics and tag management solutions including Google Tag Manager.

Direct Reports:
• Senior Web Analyst
• Web Analyst


Key Tasks and Responsibilities

• Quality assurance across our web analytics projects
• Developing web analytics strategies based on agreed client objectives
• Implement tracking and advanced Google Analytics features using Google Tag Manager
• Implement and set up Google Analytics accounts, including advanced features
• Build reports and dashboards using built-in tools and the Google Analytics API
• Set up custom JavaScript tracking tags for collecting web use data
• Phone and Face-to-face Communication with clients, responsibility for managing projects and setting expectations
• Act as point of escalation for any risks on Web Analytics projects
• Regularly produce content, i.e. blogs and webinars, around website tracking.
• Writing web analytics proposals for client work
• Completing PDPs with your line reports and setting team key objectives
• Complete training for the web analysts on new software and industry developments
• Work with the Head of Insight and Analytics to develop the web analytics offering
• Trialing, selecting and training staff on new pieces of software to improve the web analytics offering

Skills Range:

Education and Training

• Degree educated
• Training completed on use of specialist technologies including Data Management Platforms (DMPs) would be an advantage
• Training on ad serving and tracking solutions including DoubleClick Campaign Manager and Google Tag Manager
• Google IQ Qualified


Knowledge and Experience

• Minimum 3 years working in the Web Analytics field
• Extensive knowledge of Google Analytics & Google Tag Manager
• Extensive knowledge of HTML/CSS, JavaScript, and the DOM
• Experience of using attribution tools to fit a client’s needs
• Experience of using other analytics packages e.g. Mixpanel, Adobe, Webtrends would be an advantage
• Excellent Excel knowledge
• Use of Google Analytics 360 would be an advantage
• Good knowledge of website ux best practice


Core Competencies

• Highly organised
• Excellent communication skills
• Problem analysis and problem solving
• The ability to delegate
• Self Motivated
• Attention to detail
• Strategically minded
• Outcome focussed
• Technically proficient

Key Area: Programming/Developer 15-1131.00Programming/Developer
Salary: £30,000- £35,000
Attendance: Full-Time

No agencies please

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