Towards Maturity's Laura Overton calls for an 'innovation of mindset' in L&D

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In the latest instalment of Brightwave's 'What a difference' video series workplace learning expert Laura Overton has appealed to Learning and Development (L&D) professionals to re-assess current orthodoxies and seize opportunities for learners to connect, share and communicate with each other.

Laura - Managing Director of Towards Maturity, an independent benchmark practice which aims to maximise the impact of workplace learning technologies - believes L&D has been slow to utilise technological advances in society at large, and that it has been guilty of being transactional rather than transformational.

"In the last 10 years we've seen the advent of Facebook and Twitter, and just almost everybody knows how to Google something or how to purchase something online," said Laura.

View the full series of interviews:

She continues: "But what we’ve been doing in Learning and Development to date, I believe, has been more about automating what we used to do.

"I think one of the key questions that we need to ask ourselves in the future is 'How can we actually facilitate that fast exchange of knowledge and information in new ways and with new models?", citing BT's Dare to Share social media skill sharing initiative as an example of innovative thinking in action.

Allied to this, Laura urges learning professionals not to get hung up on jargon but instead focus on business goals: "How can I really make a difference to the business that I’m supporting?, not 'How can I deliver a course?' or 'How can I deliver a piece of e-learning?' but 'How can I bring change about in this organisation given all the knowledge that I have, given all the methods that I know about good learning and performance, giving all the new media that I have available in my hand?'"

With regard to L&D's evolution over the next decade, Laura considers attitude just as important as technology in delivering the workforce of tomorrow: "There has to be an innovation of mindset, moving from the course to delivering performance in the organisation, and being completely unconstrained by the past and looking to the future. I think that’s going to be the real innovation that will make the difference."

Brightwave's 'What a difference' videos are a series of interviews with leading figures from Learning and Development. They aim to share success stories and lessons learned from the last 10 years as well as explore how learning technologies can support fast-changing business practices in the next decade. Other interviewees include Donald H Taylor (Chair, Institute of IT Training) and Kenny Henderson (Head of Talent Development Operations, Sky), with more planned in the future.

Brightwave Managing Director Charles Gould said of the video series:

"The 'What a difference' videos celebrate success and share some important lessons learned. For Brightwave, making a genuine difference, making a positive measurable impact is vital. Innovation must be accompanied by business improvement whether that's accelerating speed-to-competency, improving customer service or reducing compliance breaches. We're delighted to have such eminent participants on board to tell their stories and define what needs to be done in the next decade."


About Brightwave (
Brightwave is the UK's leading provider of highly engaging work-based e-learning that delivers results and helps change behaviour. Brightwave works in partnership with complex global clients to help people learn, perform and transform. The company provides a complete e-learning service, from content development to innovative tools, hosting and management, performance support and evaluation. Its sister company, Brightwave Enterprises, was launched in November 2009 to focus on developing and supporting new ‘ready-to-use’ learning and performance services.

Clients include: BBC, Bupa, Pfizer, Sky, Royal Bank of Scotland, The Body Shop, Unilever and Vodafone as well as public sector organisations like the Care Quality Commission, City of Edinburgh Council and The Home Office.

For more information please contact:
Peter Styles
T: 01273 827677

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