Culture24 announce A Culture of Lates conference on after-hours cultural tourism & income generation

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A rapper performing to a large crowd in a museum at nightA Culture of Lates: how do museum Lates build audiences & generate income? is the unmissable new conference for after-hours events programmers, venue decision-makers, independent producers and night-time economy people.

Join Brighton digital non-profit Culture24 at the National Gallery on June 1 to explore the role of after-hours events in the context of the night-time economy, network with museum programmers and event organisers from the UK and abroad, learn how after-hours programming generates income for cultural organisations and visitor destinations, and take home top tips on running successful, unique Lates events.

Cultural Lates have been thriving in the UK since the first regular event at the V&A in 2001. The night-time economy is now worth £66bn a year in the UK and A Culture of Lates will explore the contribution cultural and heritage organisations can make to grow this increasingly important sector of the UK economy over the next five years.

Produced and chaired by Culture24, curators of the twice-yearly, UK-wide Museums at Night festival, the Culture of Lates conference will develop themes set out in recently published reports from a three-part study into Lates, A Culture of Lates. All the reports, and an Executive Summary, are available to download for free, and access to the rich range of charts, maps, reports and data that inform the research is available by emailing LatesResearch@culture24.org.uk.

Key findings from these reports:

• 18,198 Lates events have been registered with Culture24 since January 2009 – 72,000 when the events not registered with Culture24 are taken into account

• £9.6m of ticket revenue was earnt from Lates events – 5% year on year growth would earn an extra £7.7m over five years

• 72.9% of public survey respondents said they want more events in their area

• 59.1% of respondents said more Lates events in other locations apart from their home town would make those destinations more attractive to visit

Find out more about the conference and book tickets here: https://www.eventbrite.co.uk/e/a-culture-of-lates-how-do-museum-lates-build-audiences-generate-income-tickets-42940868293
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