Practising what we preach - Branding agency gets its own rebrand

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Highlight reel of some of UnitedUs recent rebrands including Coapt and OneFamily.Award-winning strategic brand agency, Pixeldot, has undergone its own complete rebrand after a year of growth and national branding projects.

Previously based in Lewes, the rebrand comes after their sixth year of business saw the company double in size and attract their largest projects to date - having recently launched the rebrand of the financial services company, OneFamily - who boast £7.4bn assets under management. The move to take on more ambitious projects called for an internal point of reflection; no longer was the business simply the output of its two Founding partners - it was an ever growing team of creatives. A team who desired to practice what they preach; creating their own brand that unites people, purpose and potential.

In this time they have been busy creating brands that build businesses. From rebranding the UK’s largest provider of Child Trust Funds (OneFamily -, to branding the imagined cities of new urban Africa (Rendeavour - Now, under the name ‘UnitedUs’ the team are working on an NHS partner brand dedicated to providing better integration of volunteering into our health and care services, a women’s fertility and conception start-up and a London-based multi-million pound fit-out company.

As many large consultancy firms like PWC, Deloitte and Accenture snap up design agencies, UnitedUs found that they already exist in the compelling balance of design and commerce. Providing their clients with brand strategies that delve into culture change, organisational structure, ops management and, of course, visual identity. The new name, ‘UnitedUs’ is intended to reflect the balance between design and commerce, the relationships with their clients and the underpinning belief that good brands unite people, purpose and potential.

The new brand had a hard launch at the end of August, eradicating Pixeldot and introducing UnitedUs to the world in a matter of hours. The response has been positive and welcoming, with clients celebrating the agency for practicing what they preach.


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Ellie Herbert
01273 684416

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