Turning mind into money: the psychology of advertising workshop, Tuesday 26 March

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Always wanted to learn how to make your social media ads resonate with your audience?

Digital Firefly have teamed up with behavioural scientist Patrick Fagan to teach you how to 'turn mind into money' - that is, practically apply psychological science to your advertising. What's more, they're offering 15% off to Wired members.

Former Lead Psychologist at Cambridge Analytica, Patrick lectures at three London universities and has published papers on topics from facial expressions to Facebook, as well as 'Hooked,' a book on the psychology of effective communications.

He has also independently provided consulting and research for international blue-chip brands across a wide range of sectors.

Who is it for?

Anyone charged with marketing their business, charity or service.

What you’ll learn:

- The science of marketing and how advertising works to grow brands
- A primer on consumer psychology
- Grabbing attention in a cluttered marketplace of ideas
- Engaging audiences to think about your message
- Framing your message to 'nudge' the behaviours you want

Mel and James from Digital Firefly will then explain how you can practically apply this to your marketing and lead a session to generate ideas for you to take away and implement.

Takeaways

- A better understanding of how psychology should influence your marketing
- You'll be able to clearly define how you use advanced psychological techniques to make your ads truly mind blowing
- The knowledge to make noticeable improvements to your social media ads
- Digital Firefly's social media quick tips and planning outline
- A FREE follow-up session to help ensure you're making the most of your social media channels

To book: https://www.eventbrite.co.uk/e/turning-mind-into-money-the-psychology-of-advertising-tickets-53655793924

To claim your Wired discount, enter promotional code 'wired15' at checkout.

Event in partnership with Barclays Eagle Labs Brighton.

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