Introducing; Digital Day

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Our MD Rob running Digital DayGraphite is a digital agency based on the seafront in Brighton. Working with large brands including BP, Pfizer, Costa Coffee and Peugeot, our expertise is focused on creating and improving digital customer experiences through innovation. In this post, our Client Success Executive and apprentice, Lauren Robinson shares a little about the ‘Digital Day’ initiative which Graphite has run for many years now.

At Graphite, we are extremely passionate about supporting the next generation of talent in seeing the value of embarking on the path of a digital career. We have run a number of initiatives, including coordination of Digital Day in the South East during the last 3 years, and trialling a new concept ‘Digital Pulse’ with BHASVIC in the last year too.

By 2022, it’s predicted that the digital and creative sector will need 1.2 million new workers in order to keep up with its growth - that’s 50% more than there are today (Gov.co.uk). In addition, 85% of the digital jobs that will exist in 2030 haven't even been invented yet! (Tech City UK)

There is a huge and widening digital skills shortage in the UK and yet these statistics show that it’s one of the fastest growing industries. So whilst some other industry sectors are struggling, digital looks like a good career path - and yet we believe that students are not choosing to develop their skills and capability in this area as the commercial and work opportunities are often not well understood by schools or parents.

What is Digital Day?

Digital Day is held every year in November and is now in its seventh year. The day sees industry professionals go ‘back to school’ to inspire and educate students about the growing digital and tech industry. Digital professionals talk the students through the industry, the varied amount of job roles, and the opportunities that they can take advantage of using resources provided by BIMA (British Interactive Media Association UK). The day is also interactive, the students are set challenges from real brands to get an insight into the type of work they could be doing if they decide to work in the industry, with guidance from experienced digital professionals, such as yourselves.

How do I get involved?

If your agency would like to help inspire young people and get them excited about the prospect of a career in digital, then please get involved! To be a part of Digital Day this November, you can register here: https://register.bimadday.org.uk/agency/register

You can find out more about our future talent initiative over on our blog: https://www.graphitedigital.com/blog/investing-in-the-future-of-digital

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