Collaborative Animation with Past Students for Kingston School of Art

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February 2018 | Previous | Next

The Thinker in a blenderFifteen KSA alumni from courses spanning Illustration & Animation, Graphic Design, Product Design and Drama, join forces to make a video exploring the idea of creativity.

Working with Kingston University's brand design agency Bond and Coyne, Brighton based animation studio Buff Motion set up a collaborative brief to answer the question: What is creativity?

Being a video about creativity for Kingston School of Art, it seems an apt solution to work with talent from KSA (as it's known now) and harness their nurtured creativity to help promote its undergraduate courses.

Not wishing to settle on one look or a single perspective on creativity, Buff reached out to a number of artists with different 'house' styles. They gave each contributor two sections of the script and asked them to come up with their own way to illustrate the content. After reviewing sketches, the ideas were green lit, and in most cases static artwork was submitted for Buff to animate; except for the awesome Joe Melhuish who built his own sections entirely.

Studio Director, Chloe Flexman, says "Sound design was key to the whole piece as it linked all of the visual styles together with a consistent thread. The choice of soundtrack was perfect for cutting between scenes of varying styles - from stylised 3D renders to vector artwork, photography and character animation, as well as a cheese wheel made out of paper & foam board and filmed in the studio!

It was a great project to be a part of and we loved the collaborative element. Thanks to the team at Bond and Coyne for being on board with the idea and for everyone involved in production."

The full list of contributors is below. Watch the video here: http://buffmotion.com/portfolio/ksa

John Bond
Joe Melhuish
Mike Driver
Lauren Doherty
Chester Holme
Rich Fairhead
Reece Wykes
Liangliang Luo
Michael Parkin
Ivyy Chen
Shaun Doyle
Becky Grove
Demelza Hill
Frances Eva Lea

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