HOW TO MAKE YOUR COMPANY FAMOUS with Guardian business journalist Jon Card

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Jon Card is a business journalist currently writing for The Times, Guardian and TelegraphHOW TO MAKE YOUR COMPANY FAMOUS

By Guardian, Telegraph & Times business journalist Jon Card

Date: Friday October 20th, 9.30am – 1pm

Location: 68 Middle Street, Brighton

Ticket price: £220, with 60% Wired Sussex Member discount while spaces last - enter the promotional code: sixty

WHAT YOU’LL LEARN:

This is an instructive Coverage Class aimed at companies and PR/media professionals in the earlier stages of their careers. It will help them to prepare future campaigns and troubleshoot problems in their existing ones. The course will provide insight into dealing with the press and give numerous examples of successful campaigns. Attendees should leave the Coverage Class with new ideas on how to start, improve or augment existing campaigns.

Who will benefit from this session?

- Companies who would like to gain more press coverage
- PR and media professionals in the earlier stages of their careers
- Digital marketing professionals who carry out link building campaigns involving the press
- Students studying business, media and marketing related courses, who want to gain professional level understanding of how to deal with the press

About Jon Card

The session is run by Jon Card, a journalist of 15 years, who writes regularly for The Times, Guardian and Daily Telegraph. Jon will provide first-hand insights into the inner workings of media companies, publishers and newsrooms, enabling attendees to clearly understand the role of the journalist and how they can interact with them.

Key questions answered in this session:

- How to find the right journalist to contact
- How and when to approach a journalist
- What companies need to do to prepare for interaction with the press
- Resources companies need to launch a successful media campaign
- Why some campaigns gain huge amounts of coverage while others fail
- There will be an opportunity for networking at the end of this session.

Refreshments:
Tea, coffee, pastries & a selection of other snacks will be available throughout the session. The venue is a one minute walk from The Lanes and Brighton Seafront, with numerous lunch options available.

Book your place: https://fullstorymedia.co.uk/coverage-class/

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