Palmer&Co. showcase - Thu 24-08-2023
Palmer&Co.
Body Rocket are developing a really exciting, revolutionary product that measures aerodynamic drag live on the bike as you ride. This has never been done before and will completely transform how elite cyclists and triathletes train and race. Amazingly, 80% of what is slowing you down on your bike is caused by your body, only 20% by your bike.
Aerodynamics is not something that is currently well understood by cyclists, so we needed to create a strong brand identity, simply explain a complex product and technology, and educate the consumer about why aerodynamics is so important.